*May 15, 2025*
Arsenal are poised to win the race for Brighton & Hove Albion’s Brazilian forward Joao Pedro, with reports indicating a £60 million deal could be finalized this summer. The Gunners have identified the 23-year-old as a priority target to bolster their attacking options, facing stiff competition from Premier League rivals Liverpool and Chelsea .
### **Why Joao Pedro?**
Joao Pedro has emerged as one of the most versatile attackers in the Premier League, contributing 30 goals in 70 appearances since joining Brighton from Watford in 2023. His ability to play as a central striker, false nine, or wide forward makes him an ideal fit for Mikel Arteta’s fluid attacking system. Arsenal’s long-term interest in the Brazilian dates back to previous transfer windows, but the club is now ready to push forward with a formal bid .
### **Transfer Battle Heats Up**
Liverpool had been leading the chase earlier this year, with reports suggesting a £42 million bid was being prepared. However, Arsenal’s willingness to meet Brighton’s higher valuation—reportedly around £60 million—could tip the scales in their favor. Chelsea remain in the mix but are also pursuing alternative targets like RB Leipzig’s Benjamin Sesko .
### **Arteta’s Vision for Pedro**
With Darwin Nunez likely departing Liverpool and Mohamed Salah’s future uncertain, the Reds’ interest in Pedro remains strong. However, Arsenal’s project under Arteta, combined with the promise of a central role in their attack, may prove more appealing to the Brazilian. His recent performances against Arsenal—including a match-winning penalty in their 1-1 draw at the Amex—have only reinforced Arteta’s belief in his quality .
### **What’s Next?**
Brighton are prepared to sell if their valuation is met, having already secured 19-year-old Stefanos Tzimas as a potential replacement. Arsenal’s new sporting director, Andrea Berta, is driving the negotiations, with personal terms not expected to be an issue. If completed, this deal could be a statement signing ahead of the 2025/26 season, signaling Arsenal’s intent to challenge for major trophies .
- *Stay tuned for further updates as the transfer window approaches.*
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