Ed Sheeran pays an unexpected visit to the store to sign autographs with spicy sauce.
The singer-songwriter’s hot sauce brand, Tingly Ted’s, made its debut in supermarkets in February 2023.
Ed Sheeran paid a surprise visit to a supermarket to promote his hot sauce company, where he autographed household goods from customers’ carts.
The Grammy-winning singer-songwriter stopped at Sainsbury’s supermarket in London Colney, Hertfordshire, on Tuesday to promote his hot sauce company, Tingly Ted’s.
Earlier in the day, the Shape Of You singer announced his plans on social media, giving fans an hour’s notice to arrive at the store – but they still showed up by the hundreds.
As well as giving fans a taste by providing free slices of pizza topped with his product, Sheeran also signed autographs for shoppers on their purchased goods by using his hot sauce as a pen.
Lettuce, broccoli, bread loaves, blocks of cheddar, and even a vinyl record were transformed from household items into signed memorabilia.
Some of the goods quickly appeared up on online auction portals, with one imaginative seller offering to keep a hot sauce-signed kitchen roll in resin on an eBay ad.
Some of the goods quickly appeared up on online auction portals, with one imaginative seller offering to keep a hot sauce-signed kitchen roll in resin on an eBay ad.
“We were delighted that Ed Sheeran made a surprise visit to our store today to show off his Tingly Ted’s hot sauces, it certainly gave our customers shivers!” said Satwinder Hayre, store manager at Sainsbury’s London Colney.
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