Record-breaking off-pitch Aston Villa deal could hit £100m as new details emerge
Aston Villa could rake in as much as £100million from a brand new blockbuster commercial deal.
Villa are riding high after finishing the season in the top four, meaning Unai Emery’s side will play lucrative Champions League football next season.
And their success on the pitch is being mirrored by their exploits in the commercial department ahead of 2024-25.
The Birmingham club have now announced two major sponsorship deals for next season, a front-of-shirt deal with online betting platform Betano and a kit deal with German sportswear giants Adidas.
The Adidas has deal has been mooted for a long time, but the latest details about the partnership have revealed just how lucrative the agreement could be for Villa.
Villa could bank as much as £100m from Adidas deal
According to football finance analyst and reporter Łukasz Bączek, the Adidas deal could be worth up to £20m per season if certain conditions are met.
Bączek also reports that it is a five-year deal, which means Villa could potentially net as much as £100m over the duration of the partnership.
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