Carson Beck’s transfer portal move shakes up the College Football scene

Cason Berck, the star quarterback for the Georgia Bulldogs, has made waves not just on the football field but also in the world of NIL (Name, Image, and Likeness) endorsements. With an estimated $2.3 million in NIL deals as of December 2024, Beck’s portfolio showcases partnerships with big names like Beats by Dre, Powerade, EA Sports, and Chipotle, to name just a few. According to On3, Beck ranks #22 in the NIL 100 and is the 17th highest in College Football NIL rankings.

Beck’s first NIL deal came in September 2023 with Zero FG Energy, kicking off a series of lucrative partnerships. By late 2024, his deals included some standout collaborations, such as his partnership with Airstar Charter, a private jet company. Beck not only starred in commercials alongside his mother and sister but also earned flight hours on private jets-making him one of only three college players to land a deal like this.

“Carson Beck is a standout athlete and a role model for young players,” Airstar Charter said in a statement, highlighting his appeal both on and off the field.

Another fan-favorite deal involves his collaboration with Chipotle. The restaurant chain launched “The Carson Beck Bowl,” a custom menu item featuring Beck’s personal favorites. This promotion was part of their “Real Food for Real Athletes” campaign, blending nutrition and star power.