After announcing a $100 million investment to rebuild trust and improve services, McDonald’s has taken several measures in response to the negative impact of a recent E. coli outbreak. The outbreak, traced to tainted onions, affected over 100 customers and harmed the company’s sales across multiple states.
Key actions include:
1. Marketing Campaigns: McDonald’s allocated $35 million to national and local advertising efforts, including promotions like offering 10-piece Chicken McNuggets for $1. These initiatives aim to draw customers back and rebuild brand confidence【6】【7】【8】.
2. Support for Franchisees: The company is providing $65 million in financial assistance to franchises that experienced significant revenue loss due to the outbreak. This includes liquidity support and recovery plans tailored to the most affected markets【6】【8】.
3. Food Safety and Communication Improvements: McDonald’s has implemented stricter quality controls and replaced its onion supplier. It also updated internal protocols and public messaging to ensure transparency and maintain customer trust【6】【7】【8】.
These measures demonstrate McDonald’s commitment to restoring its reputation and enhancing customer experience following the crisis. The company has also resumed serving items like the Quarter Pounder with improved safety measures in place【7】【8】.
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