UPDATE: Stoke City unveiled The New Black 24/25 away kit

Supporters will also be able to get their hands on City’s all black strip in-store at the bet365 Stadium from 10am tomorrow (Saturday, June 29).

The latest bespoke design manufactured by the Club’s Technical Kit Supplier Macron retains the heritage of City’s home colours by featuring a tone-on-tone image on the neck, depicting a bottle kiln in recognition of Stoke-on-Trent’s rich history as the home of the pottery industry.

Meanwhile, the shirt includes silicone prints of the Stoke City crest, Macron Hero and Principal Partners bet365, in an alternative black gradient.

Additional colour detail is included in the form of a red and white stripe on the trim of the shirt’s V-neck collar.

The kit’s shorts and socks remain consistent with the blackout shirt, including a tone-on-tone Stoke City crest and Macron hero. The shorts also match the red and white stripe of the neck symmetrically on each trim.

Women’s-fit and long sleeve shirts are included within the away kit’s retail range, while shirt personalisation can also be purchased, with full terms and conditions available.

Supporters can be amongst the first to get their hands on The New Black this weekend at the bet365 Stadium, with opening times extended.

On Saturday, the store will be accessible between 10am and 6pm before opening its doors on both Sunday, June 30 and Monday, July 1, from 10am-4pm.

Regular business hours will return from Tuesday, July 2, until Saturday, July 6, before the store will once again open the following day (Sunday, July 7) from 10am-4pm.

Existing business hours will apply from Monday, July 8.